The Status Quo
Your goals for your activewear brand are clear: you want to support and embrace women in their fitness journey by creating indispensable, life-changing, confidence-boosting clothing that helps women grow and transform as they navigate healthy living.
Your activewear brand will stand for something greater than just losing weight, and won’t discriminate or judge based on a woman’s lifestyle or background. Your future brand will be something that women can believe in, drawing on the magic of your brand and products to feel feminine and confident.
The Spark
Your vision for your brand is ambitious––you intend to compete globally and stand out as a premium choice for women of all stages in their fitness journey. For the past months, you have been working with an incomplete brand. Without a clear strategy, research-backed market position, brand personality, or messaging framework, you will struggle to compete with both existing competitors and forthcoming ones.
We’re here to help you gain clarity on how you’ll disrupt the current market of women’s activewear brands, as well as create frameworks for consistent messaging. We’ll help you uncover and highlight your key differentiators––as a company and as a brand.
The Rise
In order to craft a brand that is market-ready, you first need to understand your audience, your competitors, and the underlying market landscape. Our Brand Strategy process is fine-tuned to extract high-level insights, crystal-clear direction, and deep understanding of both your audience and your brand.
Following the brand strategy process, we will develop your new name, logo, and visual identity. We’ll give you a look and feel that stands out from the crowd while simultaneously reminding women of their favorite brands.
Then, we’ll design refined and custom-built packaging to bring your brand personality and visual identity to life, crafting a unique, memorable, and highly Instagram-able brand experience.
Just like that, you’re prepared to launch your brand, build a stellar website, and launch powerhouse digital marketing campaigns.
We understand your predicament––sometimes it takes time to find the right partner. Rest assured, we’re not your average agency––we’re uncommonly committed to our clients, and we leave no stone unturned in our thorough research and creative process. We are confident that we can provide the insight, care, and compassionate pushback necessary to help you forge a meaningful brand and launch the business of your dreams.
SERVICEs
Brand Strategy
There’s more than enough noise in the market. We'll help you craft a brand that strikes a chord and sings the song your target customer is waiting to hear.
Our data-driven process leverages the key perspectives of your team, your audience, and the existing market to triangulate insights that reveal unseen opportunities in the market, fuel branding greatness, and inspire extraordinary customer experiences.
Whether B2B or B2C, we'll equip your startup with the frameworks needed to communicate complex concepts and products with simplicity and emotion, building a modern brand that tugs at heartstrings, challenges minds, and activates action.
Introspect
Brand Auditing
Reputation Evaluation
Stakeholder Survey
Extensive Workshops
Investigate
Competitive Analysis
Audience Research
Surveys & Interviews
Insights & Ideation
Illuminate
Philosophy
Positioning
Personality
Messaging
Storytelling
Impact & Sustainability
Implement
Naming
Tagline Creation
CX Consulting
Website Copy
Content Strategy
Visual Identity
In order to close industry-disrupting deals and grow your loyal audience, you'll need a visual brand that is as meaningful as it is memorable––an instantly recognizable identity that captures the imagination and stirs the soul.
We'll help your maturing startup to find its place in the market by standing out, crafting a humanized brand with guidelines that enable flawless consistency.
Identity
Logo Design
Logo Animation
Typography
Colors and Textures
Digital Style Guide
Collateral
Stationery
Packaging
Social Media
Editable Templates
Mockups
Website Design
Let's face it: it's dangerous to play it safe when it comes to building a scale-stage website for your disruptive startup.
You startup is challenging the status quo, questioning age-old assumptions, and pushing the limits of what was thought to be possible––your website should embody that same philosophy.
We embrace the power of poetry in business to craft moving copywriting, distinguished designs, and remarkable online experiences that motivate your visitors to take action.
Built from scratch by pros.
Responsive and mobile-friendly
Search Engine Optimized
Clean-coded and fast-loading
User-friendly and fully accessible
Different by design.
No cookie-cutter templates
No maintenance fees
Easy to edit
Custom e-commerce
“BrandShine is an incredible experience for a business.” “Very professional, timely and incredibly easy to work with.” ”BrandShine did a fantastic job of taking our vision and turning it into a reality.”
“BrandShine did a stellar job.” “BrandShine did a marvelous job on the website redesign and brand overhaul for our firm.” “Our project was thorough and on time.“
“Asa will stop at nothing to see your dream through.“ “We were thrilled with the results. You will not be disappointed.” ”The energy he brings to the branding process is contagious.”
“Asa is highly talented and was a joy to work with.” ”BrandShine did a fantastic job of taking our vision and turning it into a reality.” "Asa makes the experience interactive and educational."
“Asa is completely committed to finding, developing and implementing the optimal solutions for his clients.” ”Asa brings the perfect blend of creativity and strategy to every project.”
