The Status Quo
As the first ever portable herbal vaporizer, the Magic Flight Launch Box earned a well-deserved global fanbase. Millions of people resonate with the timeless philosophy of Magic Flight: choose on the basis of love rather than fear. As a result, Magic Flight is a long-standing household name in the cannabis space.
As your team shared with us, Magic Flight has declined in popularity and sales due to its stagnant website and branding, which have remained unchanged for over a decade. As the current website and brand do not reflect the quality or philosophy of the product, site visitors struggle to grasp the uniqueness and overwhelming appeal of the Magic Flight Launch Box.
With over two-thirds of internet traffic now taking place on mobile devices, Magic Flight’s website’s lack of mobile-friendliness is discouraging (and in many cases, limiting) a majority of potential customers from making a purchase.
The Spark
As a wide range of competing brands attempt to dominate a market that was once completely owned by Magic Flight, you must adjust your market positioning, brand strategy, and online presence in order to maintain your rightful success.
With their modern and engaging brands and websites, your competitors are capturing your audience’s attention (and sales) even if they offer an inferior product. We’re here to help Magic Flight reclaim, reinvigorate, and better understand its loyal fanbase by drawing competitive and audience-related insights to inspire a customer-focused brand that truly connects.
For the Magic Flight team, the BigCommerce store has been a hassle to manage and update, prompting a drive to move to a more modern, flexible, and user-friendly platform such as Shopify, paired with a leading high-risk payment processor. Merely updating BigCommerce’s theme to be mobile-friendly will not address the issues at the core of the Magic Flight online experience, and excellent design isn’t a superfluous feature—it accounts for a major element of consumer trust and engagement.
The Rise
By implementing our signature branding process, we will crystallize Magic Flight’s core philosophy in a modern and enchanting brand that is inspiring to both your team and your customers. We will:
- Conduct a brand workshop to build consensus within the Magic Flight team on the direction of the brand, as well as ascertain insights on your competitors, target audience, and key differentiators.
- Refresh the brand’s visual identity in keeping with the ever-present Magic Flight philosophy, ensuring simplicity, consistency, and excellence when conducting marketing efforts. Update the color scheme and logo colors to be more cohesive.
- Provide an online, password-protected guide that summarizes the findings and results of the Brand Workshop, and provides a one-stop repository for your new brand assets.
- Combine the limitless creative power of Webflow with the advanced, stable, and reliable e-commerce experience of Shopify to build a cutting-edge site.
- Leverage in-depth competitive research to build an industry-leading website that is low-maintenance, easy to update, and crafted specifically for your audience’s needs. Refine your user-flow and craft a fluid, conversion-oriented e-commerce experience.
- Custom-code an interactive, engaging, and long-lasting website that brings the Magic Flight brand and philosophy to life, effectively ‘wow’-ing potential customers and earning their business.
- Reorganize and prioritize product images for maximum impact.
- Ensure a seamless and error-free transition from the previous site to the new and improved site.
Offering a green product sourced from natural and renewable materials, as well as an ongoing charitable contribution, Magic Flight is an ideal client for BrandShine's mission: to elevate and invigorate impactful brands that exist to make a positive difference. Let's work together to tell your story, share your philosophy, attract new customers, and ensure a long-lasting and successful brand.
SERVICEs
Brand Strategy
There’s more than enough noise in the market. We'll help you craft a brand that strikes a chord and sings the song your target customer is waiting to hear.
Our data-driven process leverages the key perspectives of your team, your audience, and the existing market to triangulate insights that reveal unseen opportunities in the market, fuel branding greatness, and inspire extraordinary customer experiences.
Whether B2B or B2C, we'll equip your startup with the frameworks needed to communicate complex concepts and products with simplicity and emotion, building a modern brand that tugs at heartstrings, challenges minds, and activates action.
Introspect
Brand Auditing
Reputation Evaluation
Stakeholder Survey
Extensive Workshops
Investigate
Competitive Analysis
Audience Research
Surveys & Interviews
Insights & Ideation
Illuminate
Philosophy
Positioning
Personality
Messaging
Storytelling
Impact & Sustainability
Implement
Naming
Tagline Creation
CX Consulting
Website Copy
Content Strategy
Visual Identity
In order to close industry-disrupting deals and grow your loyal audience, you'll need a visual brand that is as meaningful as it is memorable––an instantly recognizable identity that captures the imagination and stirs the soul.
We'll help your maturing startup to find its place in the market by standing out, crafting a humanized brand with guidelines that enable flawless consistency.
Identity
Logo Design
Logo Animation
Typography
Colors and Textures
Digital Style Guide
Collateral
Stationery
Packaging
Social Media
Editable Templates
Mockups
Website Design
Let's face it: it's dangerous to play it safe when it comes to building a scale-stage website for your disruptive startup.
You startup is challenging the status quo, questioning age-old assumptions, and pushing the limits of what was thought to be possible––your website should embody that same philosophy.
We embrace the power of poetry in business to craft moving copywriting, distinguished designs, and remarkable online experiences that motivate your visitors to take action.
Built from scratch by pros.
Responsive and mobile-friendly
Search Engine Optimized
Clean-coded and fast-loading
User-friendly and fully accessible
Different by design.
No cookie-cutter templates
No maintenance fees
Easy to edit
Custom e-commerce
“BrandShine is an incredible experience for a business.” “Very professional, timely and incredibly easy to work with.” ”BrandShine did a fantastic job of taking our vision and turning it into a reality.”
“BrandShine did a stellar job.” “BrandShine did a marvelous job on the website redesign and brand overhaul for our firm.” “Our project was thorough and on time.“
“Asa will stop at nothing to see your dream through.“ “We were thrilled with the results. You will not be disappointed.” ”The energy he brings to the branding process is contagious.”
“Asa is highly talented and was a joy to work with.” ”BrandShine did a fantastic job of taking our vision and turning it into a reality.” "Asa makes the experience interactive and educational."
“Asa is completely committed to finding, developing and implementing the optimal solutions for his clients.” ”Asa brings the perfect blend of creativity and strategy to every project.”
