Welcome,
Tim!
!
Teatulia
Proposal
Teatulia has a rich story, a monumental impact, and a premium line of products. We'll help you connect with your ideal customers and claim your rightful market share with research-backed strategy, enchanting visuals, and an industry-leading website.
Proposed Start Date:
Proposal Expires:
The Status Quo
The Spark
Teatulia's unique, alluring, and diversified product line deserves to attract a broader audience and secure a home on the most prized shelves across natural and conventional grocery stores. However, due to an initial lack of strategic research and brand positioning, Teatulia is struggling to connect with customers outside of a small (but loyal) niche.
Despite having fostered a cohesive and purposeful internal culture, it sounds as though Teatulia's unfocused marketing efforts have not yet delivered the expected outcomes. Inconsistent visual branding across Teatulia's products, collateral, and website have weakened brand recognition and lessened its visual impact on the shelf. As a result, optimal sales goals have not yet been reached.
With our help, Teatulia can approach the market with an informed strategy and a cohesive brand, thereby exponentially increasing its shelf appeal and longevity as a brand.
The Rise
We heard you, loud and clear: your goals are to base your branding deeply in consumer research, better tell your story, unite your brand under a consistent visual identity, and create a conversion-oriented and user-friendly website.
With these new tools, Teatulia will be empowered to drive intelligent and effective marketing efforts, while making a splash in high-end grocery stores across the nation.
Here's how we'll do it.
Strategizing Teatulia's success.
- We'll help you re-approach the market from a position of strength and sureness by conducting customer surveys and interviews, competitive research, and analysis of online reviews and social media discussion.
- Together, we will embrace the power of consumer psychology and market positioning to differentiate Teatulia not only from market-dominating competitors, but from smaller competing brands as well, enabling Teatulia to appeal to a broader audience.
- We will help you transform your rich story into a concise and memorable one that resonates with your ideal customers and is easy for anyone on your team to recall and promote.
- Our Brand Strategy process will uncover valuable insights, comprehensive guidelines, and clear direction for the lifetime of your brand.
- With your new BrandForge Guide marketing playbook, Teatulia will be able to efficiently and confidently spearhead marketing efforts across numerous channels. With a roadmap for future product innovation, Teatulia will be able to adapt to the ever-evolving tea market and consistently meet consumer expectations and desires.
Visualizing a better kind of tea.
- With a new visual identity, logo, and packaging designs, we'll help Teatulia become a branded house rather than house of brands, uniting the brand under a consistent, engaging, and memorable visual philosophy.
- Brand new packaging concepts will bring your visual identity to life and communicate your values, story, and product benefits, while more accurately reflecting the quality and uniqueness of the product contained within.
- We'll also create a comprehensive style guide to help your team produce marketing materials going forward.
- Our Visual Identity process ensures fluid collaboration and comprehensive deliverables.
Building a top-tier website.
- Combining the creative power of Webflow and the e-commerce capabilities of Shopify, we will create a user-friendly, search engine-optimized, and consistently branded website that will stand out from your competition and appeal to your target audience.
- We'll also re-write the website copy to reflect your newly-discovered brand personality and voice.
- Your new site will be easy to manage and edit using Shopify, alleviating the obstacles of BigCommerce while retaining the e-commerce features that you expect, such as reviews, autoship, and customer accounts.
- At BrandShine, we build websites that 'wow' visitors, embracing the power of animation, illustration, and interactivity to create unforgettable and engaging online experiences.
- By following our proven Website Design/Development process, we will create a website for Teatulia that will attract loyal followers for years to come.
Let's make a difference, together.
At BrandShine, we help impactful brands like Teatulia to tell a meaningful, motivating, and memorable story to consumers, empowering your brand to appeal to a broader audience and make an even larger impact.
We have chosen to partner with Vukoo Brands on this proposal due to their expertise and experience in natural CPG branding. Together, our proven processes will ensure that Teatulia thrives in both aspects: as a natural CPG brand and an impact brand.
Here's what your fellow Colorado Food Works board member, Dylan Schoettley, had to say about working with BrandShine during the rebrand of The Better Meat Co:
“BrandShine did a fantastic job of taking our vision and turning it into a reality. The communication was great and our project was thorough and on time. It was a pleasure working with Asa.” ✪✪✪✪✪
SERVICEs
Brand Strategy
There’s more than enough noise in the market. We'll help you craft a brand that strikes a chord and sings the song your target customer is waiting to hear.
Our data-driven process leverages the key perspectives of your team, your audience, and the existing market to triangulate insights that reveal unseen opportunities in the market, fuel branding greatness, and inspire extraordinary customer experiences.
Whether B2B or B2C, we'll equip your startup with the frameworks needed to communicate complex concepts and products with simplicity and emotion, building a modern brand that tugs at heartstrings, challenges minds, and activates action.
Introspect
Brand Auditing
Reputation Evaluation
Stakeholder Survey
Extensive Workshops
Investigate
Competitive Analysis
Audience Research
Surveys & Interviews
Insights & Ideation
Illuminate
Philosophy
Positioning
Personality
Messaging
Storytelling
Impact & Sustainability
Implement
Naming
Tagline Creation
CX Consulting
Website Copy
Content Strategy
Visual Identity
In order to close industry-disrupting deals and grow your loyal audience, you'll need a visual brand that is as meaningful as it is memorable––an instantly recognizable identity that captures the imagination and stirs the soul.
We'll help your maturing startup to find its place in the market by standing out, crafting a humanized brand with guidelines that enable flawless consistency.
Identity
Logo Design
Logo Animation
Typography
Colors and Textures
Digital Style Guide
Collateral
Stationery
Packaging
Social Media
Editable Templates
Mockups
Website Design
Let's face it: it's dangerous to play it safe when it comes to building a scale-stage website for your disruptive startup.
You startup is challenging the status quo, questioning age-old assumptions, and pushing the limits of what was thought to be possible––your website should embody that same philosophy.
We embrace the power of poetry in business to craft moving copywriting, distinguished designs, and remarkable online experiences that motivate your visitors to take action.
Built from scratch by pros.
Responsive and mobile-friendly
Search Engine Optimized
Clean-coded and fast-loading
User-friendly and fully accessible
Different by design.
No cookie-cutter templates
No maintenance fees
Easy to edit
Custom e-commerce
“BrandShine is an incredible experience for a business.” “Very professional, timely and incredibly easy to work with.” ”BrandShine did a fantastic job of taking our vision and turning it into a reality.”
“BrandShine did a stellar job.” “BrandShine did a marvelous job on the website redesign and brand overhaul for our firm.” “Our project was thorough and on time.“
“Asa will stop at nothing to see your dream through.“ “We were thrilled with the results. You will not be disappointed.” ”The energy he brings to the branding process is contagious.”
“Asa is highly talented and was a joy to work with.” ”BrandShine did a fantastic job of taking our vision and turning it into a reality.” "Asa makes the experience interactive and educational."
“Asa is completely committed to finding, developing and implementing the optimal solutions for his clients.” ”Asa brings the perfect blend of creativity and strategy to every project.”