Welcome,
John
!
Waterton Partners
Proposal
Waterton Partners has established a reputation of excellence by delivering industry-leading fractional operational services to mid-stage startups. We'll help you boost your brand profile, elevate your clientele base, and streamline your business.
Proposed Start Date:
May 1, 2022
Proposal Expires:
April 30, 2022
The Status Quo
The Spark
With the lofty goals of 10x-ing your current annual revenue, exponentially growing your team, and elevating your market status on a nationwide level within the next 5 years, your sights are set on a well-deserved flourishing future––however, the lack of a clearly positioned and modern brand is an immediate obstacle to this ideal vision.
It is impressive that you've built a highly-successful business solely on referrals thus far––however, it seems prudent to consider that relying on referrals might not allow Waterton to scale to 10M/year in revenue, at least not within your projected timeline.
You also revealed that you've been struggling to clearly proposition the value and differentiation of your company to your ideal clients, as well as experiencing difficulty attracting your dream clients while filtering out non-optimal fits.
Simultaneously, you feel responsible for communicating information to prospects that could easily be communicated by a well-written website, without your direct involvement.
Lastly, you shared that your logo no longer represents your current offerings or quality of service, and that your understanding of your audience is too nebulous to inspire effective marketing.
We're here to alleviate these obstacles on the path to 10M/year and create a 'Bentley-level' brand, communication strategy, and website for your 'Bentley-level' services and rates.
The Rise
After we ascertain a general brand direction and marketing strategy from the brand workshops, as well as coherence in the leadership team, we'll bring your brand to life through our B2B-specific branding process. The process will result in solidified brand guidelines and comprehensive marketing frameworks in the form of the BrandForge Guide, in addition to a high-end website built in Webflow.
By the end of this process, you will have:
- A deeply comprehensive, fully-branded, and editable home-base for your marketing efforts and company culture
- A sleek and modern visual identity that aligns with your newly discovered brand personality while resonating with your ideal customers and partners
- Collateral and style guidelines to ensure that your business looks as professional as possible, both internally and externally
- A clear plan for your lead funnel and online presence
- A cutting-edge website that is search engine-optimized, completely accessible, and designed from scratch for your unique user flow
- A Careers/Join Our Team page that impresses potential candidates
With these tools, you'll be empowered to strategize and execute enchanting and effective marketing efforts, attract and convert your ideal clients, and quickly elevate Waterton's status in the market.
You'll feel deeply confident that one of your most valuable assets, your brand, is sound in its foundation, meaningfully aligned with your vision for the business, and crafted by modern neuro-scientific standards to connect with your ideal customers––both logically and emotionally, at each step of their journey.
You'll be proud to share your website with potential customers, partners, and candidates, knowing that it represents the quality of your services and the breadth of your experience. With a brand that aligns with the competence of your firm, your ascent to becoming the best-known one-stop shop for fractional HR, Finance, and IT will be unstoppable. You'll attract clients that excite you on a regular basis, rather than hoping for the next referral to be a perfect fit.
In the end, brand is reputation, and you already have an incredible reputation as a firm––let's build you a brand to match.
SERVICEs
Brand Strategy
There’s more than enough noise in the market. We'll help you craft a brand that strikes a chord and sings the song your target customer is waiting to hear.
Our data-driven process leverages the key perspectives of your team, your audience, and the existing market to triangulate insights that reveal unseen opportunities in the market, fuel branding greatness, and inspire extraordinary customer experiences.
Whether B2B or B2C, we'll equip your startup with the frameworks needed to communicate complex concepts and products with simplicity and emotion, building a modern brand that tugs at heartstrings, challenges minds, and activates action.
Introspect
Brand Auditing
Reputation Evaluation
Stakeholder Survey
Extensive Workshops
Investigate
Competitive Analysis
Audience Research
Surveys & Interviews
Insights & Ideation
Illuminate
Philosophy
Positioning
Personality
Messaging
Storytelling
Impact & Sustainability
Implement
Naming
Tagline Creation
CX Consulting
Website Copy
Content Strategy
Visual Identity
In order to close industry-disrupting deals and grow your loyal audience, you'll need a visual brand that is as meaningful as it is memorable––an instantly recognizable identity that captures the imagination and stirs the soul.
We'll help your maturing startup to find its place in the market by standing out, crafting a humanized brand with guidelines that enable flawless consistency.
Identity
Logo Design
Logo Animation
Typography
Colors and Textures
Digital Style Guide
Collateral
Stationery
Packaging
Social Media
Editable Templates
Mockups
Website Design
Let's face it: it's dangerous to play it safe when it comes to building a scale-stage website for your disruptive startup.
You startup is challenging the status quo, questioning age-old assumptions, and pushing the limits of what was thought to be possible––your website should embody that same philosophy.
We embrace the power of poetry in business to craft moving copywriting, distinguished designs, and remarkable online experiences that motivate your visitors to take action.
Built from scratch by pros.
Responsive and mobile-friendly
Search Engine Optimized
Clean-coded and fast-loading
User-friendly and fully accessible
Different by design.
No cookie-cutter templates
No maintenance fees
Easy to edit
Custom e-commerce
“BrandShine is an incredible experience for a business.” “Very professional, timely and incredibly easy to work with.” ”BrandShine did a fantastic job of taking our vision and turning it into a reality.”
“BrandShine did a stellar job.” “BrandShine did a marvelous job on the website redesign and brand overhaul for our firm.” “Our project was thorough and on time.“
“Asa will stop at nothing to see your dream through.“ “We were thrilled with the results. You will not be disappointed.” ”The energy he brings to the branding process is contagious.”
“Asa is highly talented and was a joy to work with.” ”BrandShine did a fantastic job of taking our vision and turning it into a reality.” "Asa makes the experience interactive and educational."
“Asa is completely committed to finding, developing and implementing the optimal solutions for his clients.” ”Asa brings the perfect blend of creativity and strategy to every project.”